What is Our Story?
Smart Neta™ is the brain child of the very successful serial entrepreneur group of NRIs from Germany, Australia and Dubai.
After their return to India from different parts of the world with 2 to 3 decades of global experience they wanted to bring in technology, which would help organize and digitize the social system in India. They closely observed the chaos that went on in political campaigns when they volunteered for a candidate and that’s when the idea of “Smart Neta” was conceived.
Seven years were spent thereafter in studying and understanding the demography, the issues, the maps, the functioning of a political campaign and thus, a IOT & GIS enabled solution that would help organize political campaigns and help candidates make informed decisions was developed by their very passionate team.
Then, one of the team member was offered a ticket from Loksatta Party contesting for elections in the year 2015 and this is when the team wanted to test the product. As expected, the product helped ease many of the glitches and provided them with reliable information, basis which the campaigning was very scientific and was based on addressing concrete and relevant issues, it made communication much easier task also helped great deal in saving paper that otherwise gets wasted in campaigns. It helped reaching out effectively and were able to connect with the different classes of the region and understand their issues and grievances better and as a result the voters saw a promising candidate, who stood out among others and was noticed by the media more than anyone in the constituency. The candidate stood in the third position in the elections, in spite of it being the first time in politics with non-political background, but successfully defeated Karnataka’s most popular party and was offered a position with India’s leading National party.
With this, the Smart Neta™ team understood the scientific and data driven approach better and realized where it needed improvisation and it was only in 2017 that the team was fully sure of it and launched it successfully in India.
Best Political Campaign Management Consulting company
Quotes: “Answer to Bad politics is not No politics but Good politics.”- by Founders Smart Neta™
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