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In a presentation at the 2016 Concordia Summit, Mr. Alexander Nix discusses the power of big data in global elections. Cambridge Analytica’s revolutionary approach to audience targeting, data modeling, and psychographic profiling has made them a leader in behavioral microtargeting for election processes around the world.

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ELECTION CAMPAIGN MANAGEMENT BY USING SWING BOOTH DATA ANALYTICS, WAR ROOM MANAGEMENT, POLL SURVEY, ELECTION MOBILE SOFTWARE, POLITICAL PARTY SOFTWARE

1 thought on “Power of big data and psychographics in Electoral process”

Pratima · March 9, 2019 at 11:19 am

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